Implementing a digital marketing campaign may seem intimidating. Where to start? Which tools are essential, and which are just nice to have? What content is required and where do you start with a budget? We have compiled a list of our three must-haves to drive a strong digital marketing campaign.
Your Tech & Tools
Working out which tools are required is an important step to set up the foundation of any campaign. This allows for the correct setup, execution, reporting, and follow-up on the campaign. A Customer Relationship Management tool (CRM) is your first stop, which is our pick for the most important digital marketing tool. To explain it simply, a good CRM, like HubSpot, collects all your customers’ information, all your product sales, upcoming deals, emails, calls, tasks, meetings, and reporting. These will often link seamlessly with your existing website, accounting software, and sales program.
However, if your CRM isn’t an all-in-one platform, that’s ok! Chances are, you’ll need to link other platforms anyway. This may include your social media pages for organic and paid content, Canva or the Adobe Suite for content creation, Google Analytics and Google Ads to track activity, SEMRush or Moz to track your web presence and that’s just to name a few!
If we could only pick a few, we recommend a CRM, a graphic design program, and email functionality. There are so many options and it’s important to get the right one for you.
Your Content
After setting up your suite of tech and tools, you will need content for your campaign. Whether it’s an organic social media campaign, a paid Google Ads campaign, or anything in between, having the right content is key to executing a strong campaign. Content can mean the copy of a post, images, videos, presentations, brochures, flyers, and blogs. Anything that someone will see or read is content you will need to create or have created for you.
Making sure you get the content right for your target audience is important. Depending on what you need or the complexity of the content, you can use anything from Canva for templates, to Photoshop for more functionality or Premiere Pro for video content.
Your Budget
Once you have your tech, tools, and content prepared, you’ll need to allocate a budget. For organic content, you don’t need to allocate any spending, but chances are you’re wanting your campaign to make an impact. The biggest mistake we often see is putting content out without doing anything with it. Don’t be afraid to put a significant amount of spend behind your campaigns.
Your budget can be assigned depending on your strategy, goals, and audience. Perhaps you’re looking to target parents with a product, then a paid video ad on Instagram might be your go-to. However, if you’re looking to lock in a discovery call with potential leads, a LinkedIn lead-gen form might be a better option. Using the tools outlined earlier, in combination with paid ads will provide the most insights on how to optimise your budget and give you the best results.
Do you need help with any of these?
We understand that not everyone wants to become a marketing expert and that outsourcing may be a more time and cost-effective option to deliver effective results quickly. We can save you time and money by assisting in determining the best tech, tools, content, and ad strategy.
If you’re ready to find out more, or ready to book a 30-minute strategy meeting, that’s great! We’ll meet and chat through your needs – broadly, of course, to see if we’re a fit for your business. If you choose to move ahead after the initial meeting, we’ll get into the specifics.
